Club Achievement Competition
The AAF’s Club Achievement Competition was established to honor the significant contributions of the AAF network of professional advertising clubs and to encourage excellence. The Tenth District conducts a District Club Achievement competition prior to the national competition. This allows books to be judged and returned in time for clubs to see the comments judges have made, make changes to the books and then submit these to the national competition.
COMPETITION – THINGS TO KNOW.
The district competition is divided into three competitions;
• Small Club (under 100 members)
• Large Club
A $200 cash award is provided for each 1st Place book at the district level. Books entered into the district competition also count as points towards the District Club of the Year Award.
The National competition is divided into 5 competitions:
• Division I (500+ members)
• Division II (250 – 499 members)
• Division III (100–249 members)
• Division IV (up to 99 members)
• Division V (Ad2 Clubs)
Club or federation projects implemented from March 10, 2020 to April 2, 2021 qualify for the 2020–2021 competition.
NEW! Now only 5 entry categories:
1. Club Operations
Policies, procedures and leadership development that contribute to the operations of a club or federation.
2. Cornerstone Initiatives & Events
Designed with the intention of promoting diversity & multiculturalism, advertising education, awareness and activism with regard to government relations and championing creative excellence through the American Advertising Awards.
3. Membership Development & Communications
Activities designed to enhance a local advertising club or federation and its membership recruitment, retention and involvement and the communication collateral materials and/or websites produced and distributed for these purposes.
Quality programming that fosters actively interested membership, well-attended meetings and membership growth.
5. Public Service
Projects that effectively use advertising techniques to support local, regional and/or national programs on behalf of public interests and/or for community betterment.
This is how it works for the Tenth District:
The deadline for submitting your book(s) is March 12, 2021 at NOON.
District has set up separate DropBox folders for each Club. During the entry time-frame, access is given to the Club President and Club Achievement Chair to upload entries into that specific folder.
Each President or Club Achievement Chair will place the final entries in the Dropbox folder. Name the entries: CATEGORY_CLUB NAME_YEAR.pdf (NO OTHER NAMES WILL BE ACCEPTED!)
Each club should submit their entries as if they are mailing them; use the instructions from AAF National (i.e. spacing, grammar, evidence, etc.) to complete each book.
Once the deadline has passed, the DropBox folder will not be reviewed again for late entries.
The $8/per Entry fee can be paid two (2) different ways.
(Payment will be set up online and go directly to the District. More information to follow. )
OR MAIL TO:
Honnah Taylor – AAF Amarillo
PO Box 1635, Amarillo, TX 79105
– – –
(Payment is due on the same day as the deadline. Money is used for the judges’ gifts.)
Judges notes/scoresheets will be emailed to each Club President no later than March 13, 2021 so that changes can be made and the books sent to AAF National to meet their new DIGITAL competition deadline of April 2, 2021.
At the national level, first, second and third-place awards are designated in each division within each category. A Club of the Year and President of the Year Award is given to the club in each division whose accomplishments receive the highest scores.
Winners are recognized at ADMERCIA, AAF’s annual national conference. Significant cash prizes are awarded in several categories.
CLICK HERE TO VIEW AAF NATIONAL GUIDELINES
VIEW WINNING BOOKS BELOW
250 – 499 Members
100 – 249 Members
Less than 100 Members
These divisions provide for a more equitable competition and an opportunity for any size club to win.