RECOMMENDED BY YOUR PEERS.
Planning your luncheon programs ahead of time? Need options quickly? We’ve all been there. By asking all Clubs within the District to supply details about speakers they’ve had that they would recommend, we are able to supply you with a list of vetted speakers and topics.
We encourage you to revisit this list often, as speakers are recommended throughout the year. And remember, if your Club had a speaker you felt other Clubs would also appreciate, please fill out the Speaker Recommendation Form below – so we can add it to this list of options!
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Leo De Leon, Jr.
Inside Look into A New Opportunity Brand vs. Advertising.
Do You Know the Difference?
De Leon is President of Boone DeLeon Communications, Inc. and has been with the firm since 1979. He supervises conceptualization, production and placement of the agency’s print, broadcast, publicity and promotional output. If he is not in the office running the Agency, he is traveling the country judging creative competitions or serving as a panelist for seminars on marketing, retailing, multicultural marketing and advertising.
Prior to joining Boone DeLeon, Leo was a broadcast producer for six years at Young & Rubicam, followed by two years as advertising director for Pace Management, Inc. Leo is a native Texan and earned a Bachelor of Science in Radio-Television-Film from the University of Texas at Austin. He earned the professional designation as a Certified Business Communicator (CBC) in 1984.
A Senior Fellow of the American Leadership Forum and a graduate of the Center for Houston’s Future, Leo has served as Chairman of the American Advertising Federation of Houston, Chairman of the Houston Hispanic Chamber of Commerce, and President of Houston Proud among other positions.
Marketers are From Mars, Creatives Are From Venus: How to Solve Your Earthly Problems
The language disconnect between creatives and marketers is the #1 cause of friction and misunderstanding in the marketing process. In a funny 45-minute session, marketers will learn why they can’t live with creatives (and certainly can’t take them to lunch). Creatives will learn why they’ve never wanted to take a marketer out for a beer. And both of them will learn why they don’t want to talk to Research.
Me Write Good: Post-Modern Customer Communications
We’re in one of the four times in the past 1,000 years when English is going through a major revolution. “Post-Modern English” is a language you never learned in school: memes, icons, emojis, abbreviations and visuals. And a key question is: How do you use that language to communicate with customers without sounding phony? We’ll look at the language revolution, the new ways of communicating and the new rules for spelling, grammar, punctuation and more. Along the way, we’ll give you some tools you can use to stay in tune with your customers, your younger employees and your markets.
Taming the Approval Process: How to Sell the First Draft of Anything
There is nothing more powerful than the human urge to edit, alter, revise, change, tinker with, emend improve someone else’s copy. While more and more marketing is being measured, quantified, evaluated and tested, companies have let the client, agency, vendor, freelancer, creative group relationship get out of control. In an engaging (and occasionally painful) 45 minutes, we’ll demystify and deconstruct the steps in getting work approved—and then providing 13 skills you can use to get it under control.
Four time Emmy Award winner Steve Lance has been hired and fired from some of the best and worst ad agencies in the business. Along the way he’s created some of the most memorable lines in advertising including Explore Your World for Discovery Channel, NBC Proud as a Peacock and Othello: A Minute To Learn, A Lifetime to Master. His Emmy Awards include his work creating The More You Know and his ten years promoting Shark Week for Discovery Channel. He’s the co-author of three books on advertising and marketing, including The Little Blue Book of Advertising, The Little Blue Book of Marketing and Breakthrough! He’s also the ghostwriter of the Wall Street Journal bestseller, “It’s Your Money.” Steve serves on the board of Share The Care and builds homes for a hobby.
15000 W. Airport Blvd., #417
Sugar Land, TX 77498
Kick Starting Your Creativity Without Screwing Up the Idea:
Can be done in a workshop-style with lengthier format.
Ye Olde Creativity Survival Kit:
Can be done jointly with above Topic or on its own.
How to Handle Fear When It Attacks Creativity*
A Louisiana native with extensive experience in the advertising and marketing industry, Mr. Fournet was Regional Manager of the Bozell Worldwide office for the Chrysler Dealer Associations. Afterward, he opened his own creative services firm, Ideas & MORE, and has served a variety of clients including Halliburton, Bechtel, Spectra Energy, and Siemens.
A published author and presenter of creativity and marketing to various local and regional ad clubs, civic, trade and educational groups, Mr. Fournet has also presented to the American Creativity Association International Conference and the City of Houston Administrative Professionals Conference.
Mr. Fournet has served as an officer and board member, American Advertising Federation–Houston, was awarded the Honorary Life Member Award, is Co-Chair of OiH Creatives, and member (and a past president) of the International Association of Business Communicators (IABC – Houston). He is a former Web Chair for the American Advertising Federation 10th District and has served on the advisory board for Create magazine.
*Being revised for 2019 from original blog post
Making Things Up for a Living:
Get the inside scoop about how Angelo Antoline develops creative that works. He will discuss how he creates something out of nothing (and how you can too) to deliver creative solutions for branding, advertising and dimensional direct response for your clients. He promotes the power of a great headline, the importance of hierarchy in an ad, why sometimes using a client’s logo can produce less results and many other topics. He will exploit his own process and why it has made him successful. And you will be able to inject some of his processes into your own.
The Benefits, The Challenges, The Goosebumps:
This program will introduce new ideas for you to engage with the community in which you serve and the benefits, challenges and goosebumps that come along with doing so. This discussion will also prompt you to look in the mirror and to ask yourself, “Am I doing my part to improve my career, my conscience and my community?” Let’s find out!
At the age of 26, Angelo started his own advertising agency called mundayMorning Creative Group. He started out of his home in a spare bedroom. He grew the agency to over 5 million in billings in just a few short years and occupied half of the 7th floor in his office building near Dallas before his agency was acquired by a large, national agency in 2010. Angelo became their Executive Creative Director – running the creative for their five locations across the U.S.
In February, 2013, he went back out on his own and started his current agency, SOMETHING SHINY. His agency is focused on brand development and strategy execution.
Angelo also serves as a Past District Governor.
Increasing Cultural Awareness:
Visual communicators must engage in a global dialogue of design to differentiate between universally valid aesthetic principles and assumed truths from predominant design and marketing traditions. There is an identifiable shift in global communication to a homogenous design style imposing western cultural semiotics and structure on other cultures without thought to appropriateness or effectiveness. Examples as evidence of this growing issue will be displayed, as well as an easy-to-use checklist to make better choices.
Global Design Thinking and How the Millennial Mindset is Changing the World:
Millennials (born late 90s-early 2000s) are now a large portion of the workforce and design management should harness the mindset of this generation. This talk reviews significant world events that inevitably shaped lives and viewpoints. Distrust of media and hierarchy echoed from GenX, so Millennials found other means of accessing information in a community. Instead of seeing categories in the world and “networking”, Millennials strive to work together and build “communities”. The ability to communicate with individuals on an international level – from social media to gaming – also caused a significant shift in the definition of “community” that is built from the Global Village. What Millennials do naturally is the working definition of the buzzword Global Design Thinking. As Millennials change the world with this outlook, they aren’t rebelling to make a statement. They are empowered and will do what they think is the right answer without asking permission to do so. This talk helps management in any discipline to recognize problem-solving skills and viewpoints of Millennials to work within and for the Global Village of the 21st Century. (presented by a GenX)
Targeting Generations: Baby Boomers, GenX, Millennials
The generations are different for obvious reasons. HOW they are different is often overlooked. This talk reminds viewers of significant world events that inevitably shape lives and reviews the consequential positive and negative effects. The evolution of design and communication will also be shown to a present day beautifully messy post-postmodern style that divorces itself from the sterile computer. The audience will leave the talk with a more keen awareness to why visual styles and approaches work for different generations.
Help Keep Creatives Creative:
A strange bunch we are. Copywriters and art directors must be able to speak in the hard communication of strategy while also being skilled in the soft communication of suggesting the sell. LET your creatives do what they do well or you will strangle them and end up strangling your advertising efforts. Creativity in all forms informs copywriters and art directors. It is not about wasting time and money, but about investing in the mental well-being of the magic that makes the sell.
It’s cheap. It’s effective. It engages. And it’s the latest way to communicate with multiple demographics. Postmodern artists skillfully exploited it for social purposes, which cleared the frontier for the mainstream to wield its powers via advertising in today’s media landscape. Examples of successful (and brilliantly surprising!) guerrilla marketing will be shown and discussed in regards to how audience, strategy, and placement are affected. Return on investment will also be investigated as brand loyalty is built.
An obsession with the communicative aspect of art led Nikki Arnell first to advertising. Moving from Midwestern Indiana to Denver, Colorado, she began a decade in the fast-paced and exciting world of advertising. From design for local shops to art direction for mega-brands like Procter & Gamble and Coors Brewing Company, this time provided experiential education and awards. However, an unexpected teaching job while freelancing changed her desired career path and so she returned to school to earn a terminal graduate degree. Ms. Arnell then took a position with Arkansas State University’s Department of Art + Design where she continues to push the expected in graphic design by balancing the commercial sell and gallery aesthetic. Since this time, she has presented research at international academic conferences from Lisbon to Tokyo while continuing to create freelance design and exhibit artwork. Grants received have also allowed her to continue studies in locations like Istanbul and Barcelona. Ms. Arnell also greatly enjoys the invitation to speak to any national AAF chapter as she meets new people and sees new places! She happily resides in Memphis, Tennessee, a city that is alive with a deep culture and history worth studying every day.
A Sordid Tale of What to Tell and What To Not
“Writing for Advertising”
What’s With All the Words?
“I Smell Funny”
Use and Misuse of Humor in Advertising
“Advertising Doesn’t Have to Suck”
Robert Campbell is Partner and Creative Director of 808inc., a Houston-based creative and production studio. Formerly a senior writer with BBDO Houston, Robert has created memorable, award-winning advertising for a variety of national and regional clients. He’s written for print, web, video, outdoor, bathroom walls—and has directed numerous commercials. In addition to receiving a Cannes Lion, his work has been featured in Ad Age, Creativity, Adweek, AdCritic.com’s Top 10, TBS’s Funniest Commercials on Television and a BBC Documentary on Advertising, which he hasn’t seen.
“Be Your Best on Your Next Journey”
There comes a time in our lives when we want or need to make a change. We realize we want something to be different, but we don’t always know why we want or need to make the change. Learn how to take practical steps to help you determine the why and to reach those goals most important to you.
– Find Your Passion – What is it that you would love to do, even if you didn’t get paid?
– Choose Your Adventure – What is your personal adventure you want to embark on?
– Ignite Your Activity – How to put steps into motion so you can begin your journey.
Key strategies you will learn:
– How to transition to new habits so you can take that next bold step.
– How to overcome default behaviors that may be holding you back.
The program covers key emotional intelligence and personal leaderships skills in demonstrating how to “Be Your Best on Your Next Journey”
Chuck Inman has spent over 30 years excelling in sales, marketing, training and coaching. In his sales and marketing leadership roles he successfully launched key products and marketing campaigns on a global basis.
He is accredited and certified in teaching Leadership and Emotional Intelligence programs. Chuck has taught these programs to people from over 40 countries around the world while traveling throughout Asia, Latin America, North America and Europe. He truly understands how to find your passion, pick your adventure and ignite your activity.
Chuck is a graduate from Northern Arizona University where he received degrees in Biology and Business. He has spent many summers on horseback with a packhorse in the Wind Rivers Wilderness Area of Wyoming as a guide and wrangler. He enjoys hiking and fly-fishing. As a father of two daughters and a grandfather of one adventurous grandson, he finds the lessons learned in planning a journey can be successfully applied in the family setting.
Susan Saurage-Altenloh, PhD
5090 Richmond Ave., No. 144
Houston, TX 77056
Preferred method of contact:
To schedule Susan for a presentation,
please call, email, or text her directly.
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Top 10 Lifestyle, Digital and Marketing Trends to Watch:
As customers’ attitudes, preferences and behaviors change, so must our tools for reaching them. From mindful living to gamification to mobile-first design, it’s a whole new playing field out there. This presentation offers a fast-paced examination of the top ten trends marketers must keep an eye on – in order to stay relevant.
8 Key Marketing Trends to Watch in Today’s Tech Driven Society:
The ongoing advances in technology impact how customers make purchase decisions. In turn, those changes drive how marketers must uncover new ways of reaching and engaging the customer. This information-packed presentation offers a detailed analysis of the top eight trends impacting marketers’ daily decisions.
How Customer Experience Mapping Makes Good Sense and Great Customers:
Experience mapping brings a whole new light to the customer encounter analysis – for better or worse. From the customer’s initial awareness to the purchase and sales support experiences, this tool illustrates their journey. At which touchpoints do customers feel valued versus disconnected from your company or brand? What can you do to enhance their encounters? This case study presentation shows how several national brands use experience mapping to boost their image and customer loyalty.
Rethinking Your Business Intelligence Approach: 5 Key Elements for Accessing Hard to Reach Customers:
It’s time to think differently about collecting business intelligence. Today’s technical environment allows your customers to easily avoid traditional surveys and phone outreach, so new methods are necessary. This presentation – through real-life case studies – shows how new positioning processes and collection strategies help you break through to those “hard to reach” customers. You’ll walk away with compelling reasons and innovative ideas for rethinking your approach to research.
Marketing to the New Cultural Mix:
Significant shifts in America’s cultural mix are changing how marketers design promotional campaigns. For example, the size and continued growth of America’s ethnic and lifestyle groups make it crucial to include them in any comprehensive marketing strategy. As generational segments – Baby Boomers, Millennials, etc. – grow older, they take on new beliefs, preferences and shopping styles. This presentation answers important questions such as: How is our cultural mix changing? What effect does it have on today’s promotional strategies? What changes can we expect for the future? You will walk away from this presentation with detailed descriptions of America’s key cultural consumer groups and the most effective strategies for reaching them.
Susan Saurage-Altenloh, president of Saurage Research, shares fascinating insights about today’s hottest marketplace topics with ad clubs around the country. Her knowledge, warmth and wit have earned her an outstanding reputation among a long list of hosting organizations. Susan’s bio and speaking references are included on this webpage.
Kevin Knebl, CMEC
Social Media Speaker/Trainer/Advisor:
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Friend on Facebook (Personal)
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Kevin Knebl, CMEC is an International Speaker, Author, Trainer and Joie de Vivre Coach™ whose clients include individuals and small, medium and Fortune 500 companies. He’s an in-demand, leading authority on Social Selling, Relationship Marketing, LinkedIn and Twitter with a healthy dose of Inspiration, Transformational Insight, and Humor blended in for good measure for conferences, conventions, company trainings, and many other events.
Kevin is the coauthor of “The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking” (McGraw-Hill). Kevin is also a contributing author of “Learn Marketing with Social Media in Seven Days” (Wiley).
If you have read this far, you may just want to call him to say hello. He’s very positive and encouraging. Like….way positive and encouraging. Besides, you must be looking for something to do if you’re reading the fine print.
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