National Student Advertising Competition
THE FUTURE OF OUR INDUSTRY.
The National Student Advertising Competition (NSAC) is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels.
How the NSAC works:
There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client.
Each year, a corporate sponsor (client) provides an assignment or case study outlining the history of its product and current challenge. The case study reflects a real world marketing challenge. Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. Each student team then “pitches” its campaign to a panel of judges.
Structure of the NSAC Competition:
Each of the AAF’s college chapters can form a team for the National Student Advertising Competition on its campus. The AAF is divided into 15 geographical regions, and based on their school location, student teams first compete at the district level, either in-person or virtually. The winning team(s) from each district then advances to the semi-finals, where NSAC teams compete for one of eight spots at the finals. The final round of competition is held during ADMERICA, the AAF’s annual national conference.
Judging:
Judging is conducted by professionals in the advertising, marketing and communications industry. Judges at the national level are selected from the client and their advertising agencies.
AAF Tenth District teams that advanced to the National Competition:
In 2009 the rules were changed where districts with more than 16 competing teams were considered Mega Districts and split into two competitions with the winners of both competitions eligible to advance to the national competition. Case Study books are also considered for advancement to national which is why three teams competed in 2012.
PREVIOUS NSAC WINNERS
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Bold = Tenth District Team (1st Place Nationally)
YEAR
2018
……..
……..
2017
……..
……..
2016
……..
……..
2015
……..
……..
2014
……..
……..
2013
……..
……..
2012
……..
……..
……..
2011
……..
……..
2010
……..
……..
2009
……..
2008
2007
2006
2005
2004
2003
2002
2001
……..Wild Card Team
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1987
1986
1985
1984
1983
1982
1981
1980
1979
1978
1977
1976
1975
1974
1973
TEAM
Oral Roberts University
University of Texas – Austin
……..
Oklahoma State University
University of Central Oklahoma
……..
West Texas A&M, Canyon
University of Central Oklahoma
……..
West Texas A&M, Canyon
University of Oklahoma
……..
University of Texas – Austin
Texas Tech Univ – Lubbock
……..
West Texas A&M, Canyon
University of Houston
……..
West Texas A&M, Canyon
TCU, Fort Worth
Texas A&M University
……..
University of Texas – Austin
Oklahoma State University
……..
University of Houston
Texas State University
……..
Texas Tech University – Lubbock
TCU, Fort Worth
……..
Texas State University
University of Texas – Austin
Southern Methodist University
Texas State University
Southern Methodist University
Texas State University
Southern Methodist University
Southern Methodist University
Texas State University
University of Texas – Austin
Texas State University
University of Texas – Austin
Texas State University
Ouachita Baptist University
University of Texas – Austin
University of Houston – Houston
Texas State University
Texas State University
Southern Methodist University
Texas State University
Texas Tech University – Lubbock
University of Texas – Arlington
Texas Tech University – Lubbock
Texas Tech University – Lubbock
University of Texas – Austin
Texas Tech University – Lubbock
University of Texas – Austin
University of Arkansas – Fayetteville
Texas Tech University – Lubbock
San Antonio College
Texas Tech University – Lubbock
University of Texas – Austin
University of Arkansas – Little Rock
University of Texas – Austin
University of Texas – Austin
University of Texas – Austin
University of Arkansas – Little Rock
CASE STUDY
Ocean Spray
……..
……..
Ajinomoto Windsor,Tai Pei
……..
……..
Snapple
……..
……..
Pizza Hut
……..
……..
Mary Kay
……..
……..
Glidden
……..
……..
Nissan North America
……..
……..
……..
JCPenney
……..
……..
State Farm
……..
……..
The Century Council
……..
AOL (AIM)
Coca-Cola
Postal Vault
Yahoo!
VISIT FLORIDA
Toyota Motor Sales
Bank of America
DaimlerChrysler
DaimlerChrysler
New York Times
Toyota Motor Sales
Hallmark Cards, Inc.
Pizza Hut
American Red Cross
Dodge Neon
Kodak
Saturn Corp.
VISA
American Airlines
Hearst Corp.
Kelloggs
Nestle
Chevrolet
Levi Strauss
Burger King
Radio Shack
Maxwell House
Corning Glassworks
Coors Beer
Nabisco
Wella Balsam
Coca Cola
Frito Lay
Toyota
Warner Lambert
American Motors
California Vintner
Questions? Want to
know more about NSAC?
Zivorad Filipovic (“Z”)
District NSAC Chair
Phone: 806.477.0168
Email Zivorad
Did You Know?
Teams from the Tenth District have
won more national competitions than
any other district. Two more than the
district in second place (District 3)
and equal to second and third place
(District 6) combined.
Proudly Announcing
The 2019 NSAC Sponsor!
National Student Advertising Competition
THE FUTURE OF OUR INDUSTRY.
The National Student Advertising Competition (NSAC) is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels.
How the NSAC works:
There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client.
Each year, a corporate sponsor (client) provides an assignment or case study outlining the history of its product and current challenge. The case study reflects a real world marketing challenge. Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. Each student team then “pitches” its campaign to a panel of judges.
Structure of the NSAC Competition:
Each of the AAF’s college chapters can form a team for the National Student Advertising Competition on its campus. The AAF is divided into 15 geographical regions, and based on their school location, student teams first compete at the district level, either in-person or virtually. The winning team(s) from each district then advances to the semi-finals, where NSAC teams compete for one of eight spots at the finals. The final round of competition is held during ADMERICA, the AAF’s annual national conference.
Judging:
Judging is conducted by professionals in the advertising, marketing and communications industry. Judges at the national level are selected from the client and their advertising agencies.
AAF Tenth District teams that advanced to the National Competition:
In 2009 the rules were changed where districts with more than 16 competing teams were considered Mega Districts and split into two competitions with the winners of both competitions eligible to advance to the national competition. Case Study books are also considered for advancement to national which is why three teams competed in 2012.
PREVIOUS NSAC WINNERS
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Bold = Tenth District Team (1st Place Nationally)
2018 – Ocean Spray
Oral Roberts University
University of Texas – Austin
2017 – Ajinomoto Windsor,Tai Pei
Oklahoma State University
University of Central Oklahoma
2016 – Snapple
West Texas A&M, Canyon
University of Central Oklahoma
2015 – Pizza Hut
West Texas A&M, Canyon
University of Oklahoma
2014 – Mary Kay
University of Texas – Austin
Texas Tech Univ – Lubbock
2013 – Glidden
West Texas A&M, Canyon
University of Houston
2012 – Nissan North America
West Texas A&M, Canyon
TCU, Fort Worth
Texas A&M University
2011 – JCPenney
University of Texas – Austin
Oklahoma State University
2010 – State Farm
University of Houston
Texas State University
2009 – The Century Council
Texas Tech University – Lubbock
TCU, Fort Worth
2008 – AOL (AIM)
Texas State University
2007 – Coca-Cola
University of Texas – Austin
2006 – Postal Vault
Southern Methodist University
2005 – Yahoo!
Texas State University
2004 – VISIT FLORIDA
Southern Methodist University
2003 – Toyota Motor Sales
Texas State University
2002 – Bank of America
Southern Methodist University
2001 – DaimlerChrysler
Southern Methodist University
Texas State University (Wild Card Team)
2000 – New York Times
University of Texas – Austin
1999 – Toyota Motor Sales
Texas State University
1998 – Hallmark Cards, Inc.
University of Texas – Austin
1997 – Pizza Hut
Texas State University
1996 – American Red Cross
Ouachita Baptist University
1995 – Dodge Neon
University of Texas – Austin
1994 – Kodak
University of Houston – Houston
1993 – Saturn Corp.
Texas State University
1992 – VISA
Texas State University
1991 – American Airlines
Southern Methodist University
1990 – Hearst Corp.
Texas State University
1989 – Kelloggs
Texas Tech University – Lubbock
1988 – Nestle
University of Texas – Arlington
1987 – Chevrolet
Texas Tech University – Lubbock
1986 – Levi Strauss
Texas Tech University – Lubbock
1985 – Burger King
University of Texas – Austin
1984 – Radio Shack
Texas Tech University – Lubbock
1983 – Maxwell House
University of Texas – Austin
1982 – Corning Glassworks
University of Arkansas – Fayetteville
1981 – Coors Beer
Texas Tech University – Lubbock
1980 – Nabisco
San Antonio College
1979 – Wella Balsam
Texas Tech University – Lubbock
1978 – Coca Cola
University of Texas – Austin
1977 – Frito Lay
University of Arkansas – Little Rock
1976 – Toyota
University of Texas – Austin
1975 – Warner Lambert
University of Texas – Austin
1974 – American Motors
University of Texas – Austin
1973 – California Vintner
University of Arkansas – Little Rock
Questions? Want to
know more about NSAC?
Zivorad Filipovic (“Z”)
District NSAC Chair
Phone: 806.477.0168
Email Zivorad
Did You Know?
Teams from the Tenth District have
won more national competitions than
any other district. Two more than the
district in second place (District 3)
and equal to second and third place
(District 6) combined.
Proudly Announcing
The 2019 NSAC Sponsor!