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National Student Advertising Competition

THE FUTURE OF OUR INDUSTRY.

The National Student Advertising Competition (NSAC) is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels.

How the NSAC works:
There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client.

Each year, a corporate sponsor (client) provides an assignment or case study outlining the history of its product and current challenge. The case study reflects a real world marketing challenge. Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. Each student team then “pitches” its campaign to a panel of judges.

Structure of the NSAC Competition:
Each of the AAF’s college chapters can form a team for the National Student Advertising Competition on its campus. The AAF is divided into 15 geographical regions, and based on their school location, student teams first compete at the district level, either in-person or virtually. The winning team(s) from each district then advances to the semi-finals, where NSAC teams compete for one of eight spots at the finals. The final round of competition is held during ADMERICA, the AAF’s annual national conference.

Judging:
Judging is conducted by professionals in the advertising, marketing and communications industry. Judges at the national level are selected from the client and their advertising agencies.

AAF Tenth District teams that advanced to the National Competition:
In 2009 the rules were changed where districts with more than 16 competing teams were considered Mega Districts and split into two competitions with the winners of both competitions eligible to advance to the national competition. Case Study books are also considered for advancement to national which is why three teams competed in 2012.

PREVIOUS NSAC WINNERS

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Bold = Tenth District Team (1st Place Nationally)

YEAR

2018

……..
……..

2017

……..
……..

2016

……..
……..

2015

……..
……..

2014

……..
……..

2013

……..
……..

2012

……..
……..
……..

2011

……..
……..

2010

……..
……..

2009

……..

2008

2007

2006

2005

2004

2003

2002

2001
……..Wild Card Team

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

1989

1988

1987

1986

1985

1984

1983

1982

1981

1980

1979

1978

1977

1976

1975

1974

1973

TEAM

Oral Roberts University
University of Texas – Austin

……..

Oklahoma State University
University of Central Oklahoma

……..

West Texas A&M, Canyon
University of Central Oklahoma

……..

West Texas A&M, Canyon
University of Oklahoma

……..

University of Texas – Austin
Texas Tech Univ – Lubbock

……..

West Texas A&M, Canyon
University of Houston

……..

West Texas A&M, Canyon
TCU, Fort Worth
Texas A&M University

……..

University of Texas – Austin
Oklahoma State University

……..

University of Houston
Texas State University

……..

Texas Tech University – Lubbock
TCU, Fort Worth
……..
Texas State University

University of Texas – Austin

Southern Methodist University

Texas State University

Southern Methodist University

Texas State University

Southern Methodist University

Southern Methodist University
Texas State University

University of Texas – Austin

Texas State University

University of Texas – Austin

Texas State University

Ouachita Baptist University

University of Texas – Austin

University of Houston – Houston

Texas State University

Texas State University

Southern Methodist University

Texas State University

Texas Tech University – Lubbock

University of Texas – Arlington

Texas Tech University – Lubbock

Texas Tech University – Lubbock

University of Texas – Austin

Texas Tech University – Lubbock

University of Texas – Austin

University of Arkansas – Fayetteville

Texas Tech University – Lubbock

San Antonio College

Texas Tech University – Lubbock

University of Texas – Austin

University of Arkansas – Little Rock

University of Texas – Austin

University of Texas – Austin

University of Texas – Austin

University of Arkansas – Little Rock

CASE STUDY

Ocean Spray

……..
……..

Ajinomoto Windsor,Tai Pei

……..
……..

Snapple

……..
……..

Pizza Hut

……..
……..

Mary Kay

……..
……..

Glidden

……..
……..

Nissan North America

……..
……..
……..

JCPenney

……..
……..

State Farm

……..
……..

The Century Council

……..

AOL (AIM)

Coca-Cola

Postal Vault

Yahoo!

VISIT FLORIDA

Toyota Motor Sales

Bank of America

DaimlerChrysler
DaimlerChrysler

New York Times

Toyota Motor Sales

Hallmark Cards, Inc.

Pizza Hut

American Red Cross

Dodge Neon

Kodak

Saturn Corp.

VISA

American Airlines

Hearst Corp.

Kelloggs

Nestle

Chevrolet

Levi Strauss

Burger King

Radio Shack

Maxwell House

Corning Glassworks

Coors Beer

Nabisco

Wella Balsam

Coca Cola

Frito Lay

Toyota

Warner Lambert

American Motors

California Vintner

Questions? Want to
know more about NSAC?

Zivorad Filipovic (“Z”)
District NSAC Chair

Phone: 806.477.0168
Email Zivorad

Did You Know?

Teams from the Tenth District have
won more national competitions than
any other district. Two more than the
district in second place (District 3)
and equal to second and third place
(District 6) combined.

Proudly Announcing
The 2019 NSAC Sponsor!

National Student Advertising Competition

THE FUTURE OF OUR INDUSTRY.

The National Student Advertising Competition (NSAC) is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels.

How the NSAC works:
There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client.

Each year, a corporate sponsor (client) provides an assignment or case study outlining the history of its product and current challenge. The case study reflects a real world marketing challenge. Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. Each student team then “pitches” its campaign to a panel of judges.

Structure of the NSAC Competition:
Each of the AAF’s college chapters can form a team for the National Student Advertising Competition on its campus. The AAF is divided into 15 geographical regions, and based on their school location, student teams first compete at the district level, either in-person or virtually. The winning team(s) from each district then advances to the semi-finals, where NSAC teams compete for one of eight spots at the finals. The final round of competition is held during ADMERICA, the AAF’s annual national conference.

Judging:
Judging is conducted by professionals in the advertising, marketing and communications industry. Judges at the national level are selected from the client and their advertising agencies.

AAF Tenth District teams that advanced to the National Competition:
In 2009 the rules were changed where districts with more than 16 competing teams were considered Mega Districts and split into two competitions with the winners of both competitions eligible to advance to the national competition. Case Study books are also considered for advancement to national which is why three teams competed in 2012.

PREVIOUS NSAC WINNERS

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Bold = Tenth District Team (1st Place Nationally)

2018 – Ocean Spray
Oral Roberts University
University of Texas – Austin

2017 – Ajinomoto Windsor,Tai Pei
Oklahoma State University
University of Central Oklahoma

2016 – Snapple
West Texas A&M, Canyon
University of Central Oklahoma

2015 – Pizza Hut
West Texas A&M, Canyon
University of Oklahoma

2014 – Mary Kay
University of Texas – Austin
Texas Tech Univ – Lubbock

2013 – Glidden
West Texas A&M, Canyon
University of Houston

2012 – Nissan North America
West Texas A&M, Canyon
TCU, Fort Worth
Texas A&M University

2011 – JCPenney
University of Texas – Austin
Oklahoma State University

2010 – State Farm
University of Houston
Texas State University

2009 – The Century Council
Texas Tech University – Lubbock
TCU, Fort Worth

2008 – AOL (AIM)
Texas State University

2007 – Coca-Cola
University of Texas – Austin

2006 – Postal Vault
Southern Methodist University

2005 – Yahoo!
Texas State University

 

2004 – VISIT FLORIDA
Southern Methodist University

 

2003 – Toyota Motor Sales
Texas State University

2002 – Bank of America
Southern Methodist University

 

2001 – DaimlerChrysler
Southern Methodist University
Texas State University (Wild Card Team)

 

2000 – New York Times
University of Texas – Austin

1999 – Toyota Motor Sales
Texas State University

1998 – Hallmark Cards, Inc.
University of Texas – Austin

1997 – Pizza Hut
Texas State University

1996 – American Red Cross
Ouachita Baptist University

1995 – Dodge Neon
University of Texas – Austin

1994 – Kodak
University of Houston – Houston

 

1993 – Saturn Corp.
Texas State University

1992 – VISA
Texas State University

1991 – American Airlines
Southern Methodist University

1990 – Hearst Corp.
Texas State University

 

1989 – Kelloggs
Texas Tech University – Lubbock

1988 – Nestle
University of Texas – Arlington

1987 – Chevrolet
Texas Tech University – Lubbock

1986 – Levi Strauss
Texas Tech University – Lubbock

1985 – Burger King
University of Texas – Austin

1984 – Radio Shack
Texas Tech University – Lubbock

 

1983 – Maxwell House
University of Texas – Austin

1982 – Corning Glassworks
University of Arkansas – Fayetteville

1981 – Coors Beer
Texas Tech University – Lubbock

1980 – Nabisco
San Antonio College

 

1979 – Wella Balsam
Texas Tech University – Lubbock

1978 – Coca Cola
University of Texas – Austin

1977 – Frito Lay
University of Arkansas – Little Rock

1976 – Toyota
University of Texas – Austin

 

1975 – Warner Lambert
University of Texas – Austin

 

1974 – American Motors
University of Texas – Austin

1973 – California Vintner
University of Arkansas – Little Rock

Questions? Want to
know more about NSAC?

Zivorad Filipovic (“Z”)
District NSAC Chair

Phone: 806.477.0168
Email Zivorad

Did You Know?

Teams from the Tenth District have
won more national competitions than
any other district. Two more than the
district in second place (District 3)
and equal to second and third place
(District 6) combined.

Proudly Announcing
The 2019 NSAC Sponsor!