National Student Advertising Competition
THE FUTURE OF OUR INDUSTRY.
The National Student Advertising Competition (NSAC) is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels.
2023 National Student Advertising Competition
How the NSAC works:
There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client.
Each year, a corporate sponsor (client) provides an assignment or case study outlining the history of its product and current challenge. The case study reflects a real world marketing challenge. Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. Each student team then “pitches” its campaign to a panel of judges.
Structure of the NSAC Competition:
Each of the AAF’s college chapters can form a team for the National Student Advertising Competition on its campus. The AAF is divided into 15 geographical regions, and based on their school location, student teams first compete at the district level, either in-person or virtually. The winning team(s) from each district then advances to the semi-finals, where NSAC teams compete for one of eight spots at the finals. The final round of competition is held during ADMERICA, the AAF’s annual national conference.
Judging:
Judging is conducted by professionals in the advertising, marketing and communications industry. Judges at the national level are selected from the client and their advertising agencies.
AAF Tenth District teams that advanced to the National Competition:
In 2009 the rules were changed where districts with more than 16 competing teams were considered Mega Districts and split into two competitions with the winners of both competitions eligible to advance to the national competition. Case Study books are also considered for advancement to national which is why three teams competed in 2012.
PREVIOUS NSAC WINNERS
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Pink Bold = Tenth District Team (1st Place Nationally)
2022 – Meta Quest 2
Texas Tech University
Texas StateUniversity
2021 – tinder
Oklahoma State University
Texas Christian University
2020 – Adobe
Texas State University
University of Houston
2019 – Wienerschnitzel
Southern Methodist University
University of North Texas
2018 – Ocean Spray
Oral Roberts University
University of Texas – Austin
2017 – Ajinomoto Windsor,Tai Pei
Oklahoma State University
University of Central Oklahoma
2016 – Snapple
West Texas A&M, Canyon
University of Central Oklahoma
2015 – Pizza Hut
West Texas A&M, Canyon
University of Oklahoma
2010 – State Farm
University of Houston
Texas State University
2009 – The Century Council
Texas Tech University – Lubbock
TCU, Fort Worth
2008 – AOL (AIM)
Texas State University
2007 – Coca-Cola
University of Texas – Austin
2006 – Postal Vault
Southern Methodist University
2005 – Yahoo!
Texas State University
2004 – VISIT FLORIDA
Southern Methodist University
2003 – Toyota Motor Sales
Texas State University
2002 – Bank of America
Southern Methodist University
2001 – DaimlerChrysler
Southern Methodist University
Texas State University (Wild Card Team)
2000 – New York Times
University of Texas – Austin
1999 – Toyota Motor Sales
Texas State University
1998 – Hallmark Cards, Inc.
University of Texas – Austin
1997 – Pizza Hut
Texas State University
1996 – American Red Cross
Ouachita Baptist University
2013 – Glidden
West Texas A&M, Canyon
University of Houston
2012 – Nissan North America
West Texas A&M, Canyon
TCU, Fort Worth
Texas A&M University
2011 – JCPenney
University of Texas – Austin
Oklahoma State University
2014 – Mary Kay
University of Texas – Austin
Texas Tech Univ – Lubbock
1995 – Dodge Neon
University of Texas – Austin
1994 – Kodak
University of Houston – Houston
1993 – Saturn Corp.
Texas State University
1992 – VISA
Texas State University
1991 – American Airlines
Southern Methodist University
1990 – Hearst Corp.
Texas State University
1989 – Kelloggs
Texas Tech University – Lubbock
1988 – Nestle
University of Texas – Arlington
1987 – Chevrolet
Texas Tech University – Lubbock
1986 – Levi Strauss
Texas Tech University – Lubbock
1985 – Burger King
University of Texas – Austin
1984 – Radio Shack
Texas Tech University – Lubbock
1983 – Maxwell House
University of Texas – Austin
1982 – Corning Glassworks
University of Arkansas – Fayetteville
1981 – Coors Beer
Texas Tech University – Lubbock
1980 – Nabisco
San Antonio College
1979 – Wella Balsam
Texas Tech University – Lubbock
1978 – Coca Cola
University of Texas – Austin
1977 – Frito Lay
University of Arkansas – Little Rock
1976 – Toyota
University of Texas – Austin
1975 – Warner Lambert
University of Texas – Austin
1974 – American Motors
University of Texas – Austin
1973 – California Vintner
University of Arkansas – Little Rock
Questions? Want to
know more about NSAC?
Zivorad Filipovic (“Z”)
District NSAC Chair
Phone: 806.477.0168
Email Zivorad
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AWARD – LARGE
LARGE NSAC AWARD
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AWARD – MEDIUM
MEDIUM NSAC AWARD
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ORDER DUPLICATE NSAC
AWARD – SMALL
SMALL NSAC AWARD
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Did You Know?
Teams from the Tenth District have
won more national competitions than
any other district. Two more than the
district in second place (District 3)
and equal to second and third place
(District 6) combined.
National Student Advertising Competition
THE FUTURE OF OUR INDUSTRY.
The National Student Advertising Competition (NSAC) is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels.
How the NSAC works:
There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client.
Each year, a corporate sponsor (client) provides an assignment or case study outlining the history of its product and current challenge. The case study reflects a real world marketing challenge. Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. Each student team then “pitches” its campaign to a panel of judges.
Structure of the NSAC Competition:
Each of the AAF’s college chapters can form a team for the National Student Advertising Competition on its campus. The AAF is divided into 15 geographical regions, and based on their school location, student teams first compete at the district level, either in-person or virtually. The winning team(s) from each district then advances to the semi-finals, where NSAC teams compete for one of eight spots at the finals. The final round of competition is held during ADMERICA, the AAF’s annual national conference.
Judging:
Judging is conducted by professionals in the advertising, marketing and communications industry. Judges at the national level are selected from the client and their advertising agencies.
AAF Tenth District teams that advanced to the National Competition:
In 2009 the rules were changed where districts with more than 16 competing teams were considered Mega Districts and split into two competitions with the winners of both competitions eligible to advance to the national competition. Case Study books are also considered for advancement to national which is why three teams competed in 2012.
PREVIOUS NSAC WINNERS
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Bold = Tenth District Team (1st Place Nationally)
2022 – Meta Quest 2
Texas Tech University
Texas StateUniversity
2021 – tinder
Oklahoma State University
Texas Christian University
2020 – Adobe
Texas State University
University of Houston
2019 – Wienerschnitzel
Southern Methodist University
University of North Texas
2018 – Ocean Spray
Oral Roberts University
University of Texas – Austin
2017 – Ajinomoto Windsor,Tai Pei
Oklahoma State University
University of Central Oklahoma
2016 – Snapple
West Texas A&M, Canyon
University of Central Oklahoma
2015 – Pizza Hut
West Texas A&M, Canyon
University of Oklahoma
2014 – Mary Kay
University of Texas – Austin
Texas Tech Univ – Lubbock
2013 – Glidden
West Texas A&M, Canyon
University of Houston
2012 – Nissan North America
West Texas A&M, Canyon
TCU, Fort Worth
Texas A&M University
2011 – JCPenney
University of Texas – Austin
Oklahoma State University
2010 – State Farm
University of Houston
Texas State University
2009 – The Century Council
Texas Tech University – Lubbock
TCU, Fort Worth
2008 – AOL (AIM)
Texas State University
2007 – Coca-Cola
University of Texas – Austin
2006 – Postal Vault
Southern Methodist University
2005 – Yahoo!
Texas State University
2004 – VISIT FLORIDA
Southern Methodist University
2003 – Toyota Motor Sales
Texas State University
2002 – Bank of America
Southern Methodist University
2001 – DaimlerChrysler
Southern Methodist University
Texas State University (Wild Card Team)
2000 – New York Times
University of Texas – Austin
1999 – Toyota Motor Sales
Texas State University
1998 – Hallmark Cards, Inc.
University of Texas – Austin
1997 – Pizza Hut
Texas State University
1996 – American Red Cross
Ouachita Baptist University
1995 – Dodge Neon
University of Texas – Austin
1994 – Kodak
University of Houston – Houston
1993 – Saturn Corp.
Texas State University
1992 – VISA
Texas State University
1991 – American Airlines
Southern Methodist University
1990 – Hearst Corp.
Texas State University
1989 – Kelloggs
Texas Tech University – Lubbock
1988 – Nestle
University of Texas – Arlington
1987 – Chevrolet
Texas Tech University – Lubbock
1986 – Levi Strauss
Texas Tech University – Lubbock
1985 – Burger King
University of Texas – Austin
1984 – Radio Shack
Texas Tech University – Lubbock
1983 – Maxwell House
University of Texas – Austin
1982 – Corning Glassworks
University of Arkansas – Fayetteville
1981 – Coors Beer
Texas Tech University – Lubbock
1980 – Nabisco
San Antonio College
1979 – Wella Balsam
Texas Tech University – Lubbock
1978 – Coca Cola
University of Texas – Austin
1977 – Frito Lay
University of Arkansas – Little Rock
1976 – Toyota
University of Texas – Austin
1975 – Warner Lambert
University of Texas – Austin
1974 – American Motors
University of Texas – Austin
1973 – California Vintner
University of Arkansas – Little Rock
Questions? Want to
know more about NSAC?
Zivorad Filipovic (“Z”)
District NSAC Chair
Phone: 806.477.0168
Email Zivorad
Did You Know?
Teams from the Tenth District have
won more national competitions than
any other district. Two more than the
district in second place (District 3)
and equal to second and third place
(District 6) combined.