ADVENT10N 2021

Bridget Rosebeary — Valliance Bank
Vice President, Director of Marketing
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Bridget Rosebeary is Vice President, Director of Marketing for Valliance Bank, in Oklahoma City, Oklahoma.  She has been with the $564 million dollar bank since 2015 where she has overseen and started the marketing department.  Prior to joining Valliance, Bridget served as Vice President, Communications Officer at Citizens Bank of Edmond where she started her banking career in 2003 and the popular street festival, Heard on Hurd.

Bridget holds a Bachelor of Business Administration in Finance from the University of Central Oklahoma.  She is also a graduate of Leadership Edmond, class XXVII and has completed many of the national courses offered by the American Marketing Association.

Bridget is a current board member for the American Marketing Association where she serves as President Elect and the Caleb Effect Foundation where she serves as President.  She also serves on the Edmond Chamber Women’s Network Council, the Infant Crisis Services PR Committee, the National Organization for Disorders of the Corpus Callosum Communications Committee, and the American Lung Association Fight for Air Climb Committee.

Bridget was awarded the Top 20 Under 40 Business People in Edmond Award in 2011.  She was named the American Marketing Association Oklahoma City Volunteer of the Year in 2019 and received an Award of Excellence for work done in a Single Media Campaign for Valliance Bank.  She has been a speaker for Creative Mornings OKC, AMA OKC, and the Oklahoma Bankers Association.  She is married to, Justin Rosebeary, Registered Nurse at Mercy Hospital, and they have one toddler son, Grey and mini golden doodle, Henry.

Speaker 1: 9:15a – 10:00a

PRESENTATION: Blazing the Trail: A Campaign for Women in an Industry That Holds Them Back

We all know there are several different forms of gender disparities in the U.S.  Women are paid less than men, they hold fewer CEO and C-Suite positions than men and let’s not even get into the “pink tax”.  But did you know that women business owners receive less business loan funds than men?  For every $1 a woman is given for a business loan a man is given $23.  That’s not a typo!  It’s no surprise the banking world hasn’t been the most inclusive and equitable between genders.  If you look at most banks across the country the CEOs and boards running them look really male, white, and old.  At Valliance Bank we created a Trailblazer movement to shed some light on the business loan gender gap, spark change within our industry and communities, and empower the women that are brave enough to break the standard.

Kirya Francis — Omnicom Group
Chief Diversity officer
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Speaker 2: 10:00a – 11:00a

PRESENTATION: DEI in Advertising

Ana Leen — Omnicom Group
Director of Diversity, Equity & Inclusion
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Ana was born in Mexico City and has embraced her bicultural experience throughout her 20-year advertising career. With a passion for culture and a career founded in Hispanic advertising, she has turned her attention to bringing that culture and diversity to the general market.

While working on a variety of national brands throughout the years, from Pizza Hut to Audi, she has always found a way to champion diversity and inclusion and mentor as much as she can. As current President of AAF Austin, she continues to nurture the diversity programs she launched as a board member.

Ana Leen currently serves as Director of Partnerships at ADCOLOR, an organization that champions diversity and inclusion in creative industries, where she oversees projects and relationships with both vendor and sponsor partners.

In her full-time role as Director of Diversity, Equity and Inclusion at Omnicom, she applies these experiences to bring to life Omnicom’s vision for a culture and workforce that is breaking barriers and setting the bar for the industry.

Speaker 2: 10:00a – 11:00a

PRESENTATION: DEI in Advertising

Billy Walton — Energy FC
Director of Marketing and Communications
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Billy Walton has been with Energy FC for over 8 years and has worked in many different capacities during that time. Most recently, Billy has taken over the role as Director of Marketing and Communications for Oklahoma City’s professional soccer team. As Director, Billy is asked to lead in spreading the message of the organizations mission to make Oklahoma City a better place to live, work and play through the sport of soccer. With nearly 20 years of experience in sports administration, Billy has been involved in producing National Championship games in football and soccer as well as high profile concerts in Oklahoma. The sport of soccer has long been a passion for Billy, so being able to help launch a team in Oklahoma City has been the perfect opportunity.

Speaker 3: 11:00a – 12:00p

PRESENTATION: Marketing Through a Pandemic and the Lessons Learned.

In March 2020 the world of sports was shut down due to the global pandemic of Covid-19, on the field and on the court. However, marketing a sports team is something that can never stop in order to stay relevant with fans. With no on field action to cover, Energy FC was forced to be creative with content and marketing plans in order to entertain its fans and attract new ones. This presentation will go over what worked, what didn’t work, and what lessons were learned during such an unprecedented time.

Kitt Letcher — Better Business Bureau® (BBB) of Central Oklahoma
President & CEO
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As President and CEO of Better Business Bureau® (BBB) of Central Oklahoma, Kitt deems that her purpose in life is to make her community a better place. She does this through the work of BBB, a private, nonprofit Oklahoma corporation that serves Central and Western Oklahoma, helping businesses thrive and meet their potential.

Having been a military pilot’s wife for the last 20 years, Kitt’s experiences in learning to balance work and home have led her to develop an expertise in building corporate culture. Kitt’s proudest professional achievement is having created and fostering an environment, at BBB, where people are invited to come as they are and have the opportunity to reach their potential. The success of this shows in BBB’s growth. Over the course of the last six years, BBB of Central Oklahoma has grown from 1300 to 3300 accredited businesses.

Prior to her role at BBB, she served in a variety of different roles for the United Way of Central Oklahoma. Additionally, she has served on several volunteer boards which, currently, include Oklahoma Venture Forum (OVF), Focus on Home and the 507th Air Refueling Wing Key Spouse.

Kitt, her Husband and family reside in Edmond Oklahoma. They adore traveling abroad, always looking for the next big adventure.

Speaker 4: 1:00p – 2:00p

PRESENTATION: Ad Club and Better Business Bureau: a brief history and ideas on how to continue working together, to promote truth and ethics in advertising. 

Wondering how BBB and Ad Club are connected and how they can both maintain their historical relationship while partnering together in modern times? Tune in to hear how Ad Club OKC and BBB serving Central Oklahoma have done just that, while continuing to support our business community.

Alison Abbott — Better Business Bureau® (BBB) of Central Oklahoma
Vice President of Communication
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Alison has 14 years of marketing strategy, digital marketing and communications experience. She has led agency and in-house marketing teams to success through representing small, one shop to international brands in nearly 30 different industries. She proudly shares 26 Addy Awards and multiple AMA Marketini Awards with former agency teammates, but her passion and true achievement is helping both people and businesses grow.

During the last year and a half at BBB, Alison has built a full in-house marketing team, consisting of website and graphic design, social media, content marketing, communications and video production. Together, their focus has been on providing tips, ideas and resources to businesses, to help them strategize in moving their businesses forward, especially during the pandemic.

Alison is a current OKC Ad Club Board member and has previously served on non-profit, OKC Chamber and Edmond Chamber Boards. She and her husband, both UCO alums, and their daughter live near Piedmont and in a non-pandemic year, root for the Boston Red Sox and Sooner football.

Speaker 4: 1:00p – 2:00p

PRESENTATION: Ad Club and Better Business Bureau: a brief history and ideas on how to continue working together, to promote truth and ethics in advertising. 

Wondering how BBB and Ad Club are connected and how they can both maintain their historical relationship while partnering together in modern times? Tune in to hear how Ad Club OKC and BBB serving Central Oklahoma have done just that, while continuing to support our business community.

Joy Joslin — Oklahoma City Thunder
Director, Guest Relations
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Joy Joslin serves as Director of Guest Relations for the Oklahoma City Thunder, having been with the team since 2014. Joy leads the organization’s “CLICK! With Your Guests” customer service training platform and recognition program in support of her department’s vision to be “the most fan-centric organization in professional sports.” She plays a key role in maintaining a fully integrated service strategy throughout the Thunder organization, as well as with its business alliance partners. Investing in the arena’s front-line team members has become her passion.

Joy is the mother of two teen boys, one in college and the other in high school. She loves seeing their artistic skillset come to life through their graphic design studies, and they even plan to go into business together one day!

Fueling her passion is Joy’s background in education and in ministry. She received her bachelor’s degree in Educational Ministries from Manhattan Christian College in 1999. She serves her community as part of the Yukon Public Schools Helping Hands volunteer program, and she invested her relational leadership as a church youth sponsor for over two decades. Joy is currently the Past President of the Central Oklahoma Chapter of the Association of Talent Development (ATD). She is a four-time graduate of the Disney Institute ELEVATE Ambassador program, which was designed exclusively for the NBA, and is a graduate of the inaugural class of MetroLEAD in 2018.  She is a member of Certified Tourism Ambassadors (CTA), the Council of Hotel and Restaurant Trainers (CHART), Customer Experience Professionals Association (CXPA) and National Customer Service Association (NCSA).

Speaker 5: 2:00p – 2:50p

PRESENTATION: The Power of Moments in the Customer Experience

People do not remember days, they remember moments – Moments Matter! Customers deem employee interaction as one of the most important factors that impact a positive or negative experience. Joy will provide insight into improving the customer-employee relationship so that every customer walks away feeling appreciated and valued.