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District Leadership Team


Interested in Serving at the District Level?

Kevin Dobbs
District Executive Director

Phone: 432.559.8559
Email Kevin


Division I
500+ Members

Division II
250 – 499 Members

Division III
100 – 249 Members

Division IIII
Less than 100 Members

Division V
AD2 Clubs

These divisions provide for a more equitable competition and an opportunity for any size club to win.

Category Descriptions

Click each category below for details and examples

Advertising Education

First place at national receives $800 the Saatchi and Saatchi Advertising Education Award. Second place receives $400.

There are three areas of concentration in advertising education. These are programs for the professional, student and the general public. These programs improve the skills, professionalism and standards of current and future advertising practitioners through education, as well as provide an understanding of – and confidence in – advertising and its contributions to the community and the economy.

Club Operations

This category focuses on the policies, procedures and leadership development that contribute to the operations of a club or federation.


First place at national receives $1,000 Sid Bernstein Communications Award

The Communications category assesses collateral materials and/or websites produced and distributed exclusively for the club or federation.

Diversity & Multicultural Initiatives

First place at national receives $1,000 Crain Diversity Grant 

Projects and programs designed to elevate the practice and presence of multiculturalism in the club or federation through professional development, promotion and inclusion are the focus for the Diversity & Multicultural Initiatives category.

Government Relations

This category examines the projects and programs designed to build effective relations with local, state and national governments. Relationships are developed through the club or federation’s work to initiate favorable legislation, contribute to the defeat of adverse legislation, educate lawmakers and promote industry self-regulation.

Membership Development

This category defines “membership development” as activities designed to enhance local advertising club or federation membership recruitment, retention and involvement.


This category looks at the quality of programming that fosters actively interested membership, well-attended meetings and membership growth.

Public Service

First place at national receives $800 G.D. Jr. Memorial Award 

The Public Service category focuses on projects that effectively use advertising techniques to support local, regional and/or national programs on behalf of public interests and/or for community betterment.