10 Questions with District 10: Mosaic Panel
The Mosaic Panel: culture, growth and inclusive storytelling. An agency founder and a destination marketer on how culture drives brand growth, moderated by Candy Pittman, Governor of AAF District 10. Ten questions, live and unscripted.
Tuesday, November 17 · 1:00 PM CT / 12:00 MT / 2:00 ET
Free to attend. We’ll send the Zoom link straight to your inbox.
Why be in the room?
- Ask them directly. Ten questions put to Alex López Negrete and Sue De Lopez live, with Governor Candy Pittman moderating. If you have wondered how culture shapes the work and the results, this is your chance to ask.
- The agency side and the brand side. Alex co-founded Lopez Negrete Communications in 1985 and was inducted into the AAF Advertising Hall of Fame in 2025. Sue leads marketing for Visit San Antonio. You get both views in one conversation.
- Your question could make the list. Send a question when you register. The ten aren’t written yet, so yours could be one of them.
About Alex López Negrete
Alex López Negrete is President, Chief Executive Officer, and Co-Founder of Lopez Negrete Communications, one of the nation’s leading Hispanic-owned full-service advertising agencies. Since founding the Houston-based agency alongside his wife and business partner, Cathy López Negrete, in 1985, he has spent more than four decades helping national brands connect deeply and authentically with U.S. Hispanic audiences through culturally relevant marketing that drives business growth.
Alex is the creator of the agency’s proprietary philosophy, Maximum Return on Cultural Intelligence™, a framework that positions culture as a powerful driver of business performance, brand relevance, and long-term growth. Throughout his career, he has championed the evolution of multicultural marketing as a business discipline and helped shape a generation of bilingual and bicultural marketing leaders.
His contributions have earned recognition both within the advertising industry and beyond. He was named to the President’s Advisory Committee on the Fine Arts for the John F. Kennedy Center for the Performing Arts by President George W. Bush and was honored by the Government of Mexico with the Ohtli Award, the highest distinction bestowed upon civilians of Mexican descent living abroad, in recognition of his commitment to and support of the Mexican American and Latino community in the United States. In 2021, he received the Distinguished Alumni Award from the University of Houston, and in 2025, he was inducted into the American Advertising Federation’s Advertising Hall of Fame, one of the advertising industry’s highest individual honors.
About Sue De Lopez
Sue De Lopez is Vice President of Marketing at Visit San Antonio, where she leads brand strategy and integrated marketing efforts to elevate San Antonio as a premier global destination. With more than 30 years of experience in marketing and advertising, including leadership roles with global agencies and consultancies, Sue has built her career at the intersection of brand growth, cultural relevance, and inclusive storytelling.
A passionate advocate for the power of marketing to create meaningful connections, Sue champions work that authentically reflects diverse audiences while delivering measurable business and economic impact. She believes brands can be both a Force for Growth and a Force for Good, using creativity, culture, and purpose to strengthen communities and inspire people.
Registration is open to AAF members and to anyone thinking about joining. Save your seat and send your question with it.